IMPACT facilitates a discussion of the film:
Big Bucks, Big Pharma
Sunday, September 16th, 3 - 5 pm
MayDay Bookstore, 301 Cedar Ave
Cedar-Riverside Neighborhood, Mpls
Big Bucks, Big Pharma (45 min, 2006) pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which advertising glamorizes and normalizes the use of prescription medication. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.
Dr. Joel Albers, Pharm.D., Health Care Economics Researcher, Clinical Pharmacist and activist with Universal Health Care Action Network MN will help facilitate the post-screening discussion.
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